Post by account_disabled on Mar 12, 2024 1:21:14 GMT -5
Storytelling ' is fashionable in the world of marketing in general, and online marketing in particular. And it is not strange, because it has been proven that on a cognitive level, stories are the best vehicle to convey a message : they capture attention better and are remembered for longer. Since the dawn of time, stories have been indispensable to humanity as entertainment and as a tool for transmitting knowledge. Stories are powerful long before the Internet and television, even long before books: they have been captivating us since we were just a bunch of hunters around the fire. And how do we transfer all that magic to our content? How can we create a good story? You don't need to rack your brain to reinvent the wheel: narrative keys have been used for thousands of years and have changed very little in their ingredients and structure. Although 'storytelling' is an art that requires a lot of practice to master, here we tell you the basic elements so that you can apply narrative techniques to your texts : 1) THE CHARACTERS You need a hero, who will abandon his routine to embark on an adventure that will transform him forever. The American anthropologist Joseph Cambell, after analyzing the narrative pattern of popular stories and legends from various cultures, came to the conclusion that all epic narratives went through the “ hero's journey ,” composed of twelve stages.
We will have to look for distinctive features for our protagonist: what does he look like? How does he occupy his time? What motivates him to keep going? Who is he related to? The more details we provide, the more real and credible our character will seem to us. 2) THE PLOT Obviously, even if we have the best characters, our narration will lack interest if we do not have a good story to tell . It must be an emotional story that makes readers empathize with the characters, care about what happens to them and, above all, invite them to continue reading. From a formal point of view, classic plots are divided into three acts: presentation, middle and end. In good scripts, the first act closes with a turning point that transforms the characters' world and introduces them fully Phone Number List into the action, which comes with the second act. All kinds of adventures happen throughout the middle of the story , and then an unexpected and discouraging event occurs: the anticlimax. Typical examples of anticlimax are the death of a loyal friend or the breakup of the protagonist couple. At that moment, it seems that the world is collapsing and the hero will not be able to achieve his goal.
Then, the second turning point occurs, which gives way to the third act . The main character realizes an important detail that opens new possibilities for a successful outcome. And he sets out on the final ride, until he defeats his adversaries and reaches his destination. And of course, the climax , that final moment in which the hero tastes victory, and our readers with him. And if you want to give your story epic overtones, in addition to the hero, the villain and the emotional story, you need a deep message that inspires those who read it . A good narrative must move readers deeply, leaving a mark on them that challenges the greatest enemy of all history: oblivion. To create an epic story, you need a deep and inspiring message Click To Tweet 3) THE STAGE We have the characters, we have the story... and we need a setting where we can put them to work. We will place the action in a specific time and place , real or invented, that make our story palpable, although we will only be able to use words: smells, flavors, textures, sounds... through vivid descriptions we will create situations in which our characters will lead to end his journey.
We will have to look for distinctive features for our protagonist: what does he look like? How does he occupy his time? What motivates him to keep going? Who is he related to? The more details we provide, the more real and credible our character will seem to us. 2) THE PLOT Obviously, even if we have the best characters, our narration will lack interest if we do not have a good story to tell . It must be an emotional story that makes readers empathize with the characters, care about what happens to them and, above all, invite them to continue reading. From a formal point of view, classic plots are divided into three acts: presentation, middle and end. In good scripts, the first act closes with a turning point that transforms the characters' world and introduces them fully Phone Number List into the action, which comes with the second act. All kinds of adventures happen throughout the middle of the story , and then an unexpected and discouraging event occurs: the anticlimax. Typical examples of anticlimax are the death of a loyal friend or the breakup of the protagonist couple. At that moment, it seems that the world is collapsing and the hero will not be able to achieve his goal.
Then, the second turning point occurs, which gives way to the third act . The main character realizes an important detail that opens new possibilities for a successful outcome. And he sets out on the final ride, until he defeats his adversaries and reaches his destination. And of course, the climax , that final moment in which the hero tastes victory, and our readers with him. And if you want to give your story epic overtones, in addition to the hero, the villain and the emotional story, you need a deep message that inspires those who read it . A good narrative must move readers deeply, leaving a mark on them that challenges the greatest enemy of all history: oblivion. To create an epic story, you need a deep and inspiring message Click To Tweet 3) THE STAGE We have the characters, we have the story... and we need a setting where we can put them to work. We will place the action in a specific time and place , real or invented, that make our story palpable, although we will only be able to use words: smells, flavors, textures, sounds... through vivid descriptions we will create situations in which our characters will lead to end his journey.
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